It’s easy to eat all we want. It’s hard to workout regularly and be in shape.
It’s easy to spend and shop recklessly. It’s hard to manage financials and spend wisely.
It’s relatively easy to study a subject, get a job, and make a living out of it. It’s hard to take calculated risks and build a business / be self-employed / be in a scientific pursuit / be best at what you do.
It’s easy to quote great people or to share an uninformed opinion. It’s hard to comprehend major books, articles and documentaries on the subject and be in the position to share an informed opinion.
It’s easy to believe in gods, myths and superstitions. It’s hard to think rationally for oneself.
Do the hard stuff.