Jijo Sunny made his first online presence when he was 12. He used to run two internet marketing blogs, KISSWebmaster and Mextena, both of which made into the top 15k websites in the world according to Alexa. He later shut them down due to niche saturation (even first-time bloggers started writing about making money online). He then became top WarriorForum WSO seller, selling 300+ (low quality yet profitable) autoblogs for $70 a blog. Every buyer on WF loved it and made money, but it reached a stage where he could no longer handle the orders, he started failing to deliver on time and eventually ended up earning a bad rep. He stopped accepting orders and wrote an ebook on the same topic, which immediately became a success and made into the WarriorPlus top 5 ebooks of that month, selling 500+ copies (both via the forum and directly).
At his age of 15, using all the fund he earned at WF, he founded AdIndigo, a contextual advertising network originally introduced as an alternative to Google Adsense. Although it got pushed aside because of competing directly with Google’s Adsense, it wasn’t before reaching a point of serving 6 million ad impressions a month. Publishers loved it. Advertisers – not so much. AdIndigo couldn’t maintain the equilibrium between advertisers and publishers. Didn’t raise any money. Had to shut down as soon as I burned through my hard-earned cash.
After AdIndigo, he went on to create a network of Youtube channels, content sites and blogs (partially inspired by the success of Demand Media and Purch). He founded Minimalister with it’s new office in Hilite Business Park, Calicut. In the late 2016, Jijo moved to London for his software interests and started hiring for Minimalister’s London chapter. Later that year, Minimalister pivoted to software and branded itself as a software company with multiple SaaS applications and mobile apps. Minimalister’s 2nd office in Cyberpark Calicut is dedicated to engineers, designers and content creators who’re working on these products.