Hi there!

I’m an Internet entrepreneur who founded Minimalister and several other startups. Minimalister is an internet services and content company behind several SaaS products and a content network with a monthly audience of more than 17 million.

Currently, I’m working on (1) a SaaS for web publishers, (2) a new kind of news app and (3) a competitor analysis and sales prospecting software. (I know what you are thinking. But guess what – a computer programmer is out there building an electric car company (Tesla), space transport company (SpaceX) and a neurotechnology company (Neuralink) all at once; and I can’t build a couple of piece of software?)

I publish short blog posts here on diverse topics (which I am not very proud of), and share movie and book reviews on my IMDB and Goodreads accounts. I have published some of my backpacking stories on my Instagram. And I travel quite much.

You can connect with me via traditional EmailTwitterFacebookLinkedIn and AngelList. My email is mail at jijo dot me. I look at every email.


Blog Posts


Do the hard stuff


Happiness and Truth

Victory for Equality

Modesty is Overrated

An appreciation of the internet


Accumulative Advantage

Mother Nature



Thank you for dropping by. Have a good one!